Press
At the welcome desk. Beside the product. Inside the press kit. As a take-home gift after the interview. Each touchpoint can carry the product and the brand world with it.
For a new product announcement, press gifts were created for media guests. Logo sweets and cookies shaped around the product carried the product image into the gift.
For a collaboration between a brand and a public figure, gifts were created for media and influencers to coincide with the launch of the product line.
Commemorative gifts for National Day and other anniversary occasions. Purchases by embassies, consulates and other diplomatic missions in Japan may qualify for consumption-tax exemption after the prescribed procedures.
Press and PR Event Points
Practical details to confirm before production.
Confirm who the gifts are for—media, influencers or other guests. One project may use small gifts for one group and gift boxes for another.
A decorative motif can resemble a different character, a religious symbol or a reference to a particular region. International projects need that check at the design stage.
One delivery to the event venue, advance shipment to individual recipients, or delivery to multiple locations. Choose the format that fits the project.
Custom products are made only for rights holders and authorized clients; they are not products for general retail sale.
Clients must have the proper rights to use every image, logo and illustration submitted for production.